He knew there were better role models and heroes for his children to want to emulate so he had a friend draw a picture of Amelia Earhart and on the back Brad wrote, "I know no bounds." His daughter loved it, and the series was born.
"I Am Amelia Earhart" and "I Am Abraham Lincoln" are the first books in the series. Brad plans books on Rosa Parks, Albert Einstein, Lucille Ball, Neil Armstrong, Jackie Robinson and many others.
You can listen to my conversation with Brad here.